{"id":492,"date":"2020-01-10T15:29:31","date_gmt":"2020-01-10T15:29:31","guid":{"rendered":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/?p=492"},"modified":"2020-01-10T15:29:31","modified_gmt":"2020-01-10T15:29:31","slug":"university-of-glasgow-research-finds-robert-burns-is-worth-203-million-annually-in-direct-value-to-scotland-and-almost-140-milion-in-brand-value","status":"publish","type":"post","link":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/2020\/01\/10\/university-of-glasgow-research-finds-robert-burns-is-worth-203-million-annually-in-direct-value-to-scotland-and-almost-140-milion-in-brand-value\/","title":{"rendered":"University of Glasgow research finds Robert Burns is worth \u00a3203 million annually in direct value to Scotland, and almost \u00a3140 milion in brand value"},"content":{"rendered":"<p>Scotland\u2019s national bard is worth just over \u00a3200 million a year to the Scottish economy and the poet\u2019s brand is worth nearly \u00a3140 million annually, a report by the University of Glasgow has revealed.<\/p>\n<p>It found that Burns economic and cultural importance to the Scottish economy is now estimated to be \u00a3203 million annually and the bard\u2019s brand is worth \u00a3139.5 million a year.<\/p>\n<p>While there have been studies of the economic impact of cultural Burns industries before &#8211; by economist Lesley Campbell (2003) and Moffat Centre (2005) who both valued Burns impact to Scotland at \u00a3157 million &#8211; this is believed to be the first assessment carried out on this scale.<\/p>\n<p>Click\u00a0<a href=\"https:\/\/www.gla.ac.uk\/news\/headline_705300_en.html\">here<\/a> to read the rest of the article.<\/p>\n<p><a href=\"https:\/\/www.gla.ac.uk\/news\/headline_705300_en.html\">https:\/\/www.gla.ac.uk\/news\/headline_705300_en.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scotland\u2019s national bard is worth just over \u00a3200 million a year to the Scottish economy and the poet\u2019s brand is worth nearly \u00a3140 million annually, a report by the University of Glasgow has revealed. It found that Burns economic and cultural importance to the Scottish economy is now estimated to be \u00a3203 million annually and&hellip;<\/p>\n","protected":false},"author":68,"featured_media":352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/posts\/492"}],"collection":[{"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/comments?post=492"}],"version-history":[{"count":5,"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/posts\/492\/revisions"}],"predecessor-version":[{"id":497,"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/posts\/492\/revisions\/497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/media\/352"}],"wp:attachment":[{"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/media?parent=492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/categories?post=492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.qualifications.gov.scot\/scottishstudies\/wp-json\/wp\/v2\/tags?post=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}